Experts often advise entrepreneurs to pair up, but there’s so much freedom in going it alone.

It takes longer to hit cruising altitude.

You can start slowly and fund your growth with profits.

You can’t launch a business and wait for customers to show up like trick-or-treaters on Halloween. They need a reason to care; something that’s unique, intriguing, fresh or surprising.

Don’t waste time worrying about those media-darling founders or what your MBA classmates have done.